In the fourth of our series of blogs by existing senior leaders, Sarah Woolnough, CEO of Asthma UK and the British Lung Foundation, tells us about her path to leadership and advice to aspiring leaders.
1. To set the scene, can you give us an overview of your career to date?
I have always been really interested in how organisations and individuals achieve policy and societal change – through building strong evidence bases, campaigning, advocacy and working in partnership and collaboration. I studied Government and Comparative Politics at university and worked for two members of parliament part-time, before a brief stint in the civil service. I found my feet in the charity sector at Cancer Research UK, where I started as a policy officer but enjoyed a number of different positions during my 15 years there and eventually became Executive Director of Communications, Policy and Information.
2. Have you always wanted to be a senior leader?
No, not at all! I definitely didn’t think about that earlier on in my career. What I knew from the start is that I wanted an interesting job where I could make a positive impact. As I took on more senior roles, I really enjoyed managing others and leading teams and campaigns. And I also gained confidence. I think the real turning point was joining the Executive Board of Cancer Research UK and taking on a much broader portfolio, where the emphasis was on leading and not just using my own expertise. I found that rewarding and it spurred me on to think about other leadership roles.
I count myself lucky that I have really enjoyed all the roles I’ve had throughout my career, which was really important as I was motivated by the causes I worked on and organisations I worked for. Highlights from my time at Cancer Research UK include being seconded to the Department of Health in the early 2010s, to help write a new cancer strategy for England with the National Cancer Director, and working on the campaign for ‘plain’ cigarette packaging. The past few years have been tough for charities; Asthma UK and the British Lung Foundation has seen an unprecedented drop in funding and a huge increase in demand because of the pandemic. It’s been tough but I’m just so pleased we’ve managed to pull together and support people that need us more than ever and influence real, tangible change for the millions of people living with lung disease – it’s a very rewarding feeling.
3. Did you encounter any barriers on your path to senior leadership and, if so, how did you overcome them?
I’ve definitely had some ups and downs, particularly when I’ve felt frustrated at the pace of change or may not have agreed with certain decisions or the direction an organisation is taking. It’s really important to try to keep a sense of perspective, and to have other interests outside of work so it doesn’t become all-consuming and to try to find a positive way to work through difficult times. I’ve got four young children which brings its own challenges, the major one has been managing how I’ve felt about having a senior leadership role while bringing up young children, which has ebbed and flowed. But I’ve had good advice and worked with some great leaders, so I wouldn’t say this has been a barrier. Someone once said that I’d work and worry the same amount about any job I had so I may as well take the senior leadership job. That was good advice – don’t talk yourself out of jobs just because you have other commitments.
4. How would you describe a ‘leader’, and has this changed throughout your time in the sector?
The best leaders I’ve worked with or for have been inspiring, by setting direction and having ambition while really empowering others to deliver. I think it’s also really important to be generous in sharing knowledge and expertise and to celebrate success in an inclusive way. Over my 20 years or so in the sector, leadership has become more diverse and less ego-driven, which is definitely a good thing!
5. What advice would you give to aspiring and developing charity leaders today?
Enjoy what you do, take every opportunity to learn, ask for help and support from people you admire and recognise there will be challenging times but, as people have said to me, you often learn the most from these! I’ve also found that being a trustee of several other charities throughout my career has been a fantastic way to test and grow my leadership skills, and I'd recommend this to anyone interested in the sector. And stick with it, it’s very satisfying to be in a leadership role in the sector.